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The Role Of Photography In Real Estate Sales

Sunday, January 12, 2025   /   by Teresa Pileggi

The Role Of Photography In Real Estate Sales

The Role of Professional Photography in Real Estate Sales
In today's competitive real estate market, first impressions matter. Indeed, most buyers today begin their home search online, whether browsing through multiple listing software (MLS), Facebook marketplace, or YouTube videos. While various aspects can convince them to look deeper, what attracts most buyers is property photography.

So, how does real estate photography capture buyers' attention and drive sales? From highlighting unique features to building the brand's trust, here is how professional photography is essential in real estate marketing.

Professional Real Estate Photography: An Overview
Real estate photography focuses on capturing high-quality images of properties for marketing and selling them faster. The photos highlight key features of the properties, creating a visual narrative that entices potential buyers or renters. Some of the aspects of real estate photography include:
? Property presentation: The photography aims to capture the best features and aesthetics, making the home as appealing as possible.
? High-quality equipment: Photographers use high-quality cameras and equipment to give sharp, well-focused, and well-lit images. They also consider finer details such as lighting, angles, and image composition.
? Virtual tours: Photographers also create virtual tours, 360-degree photos, and video walkthroughs to give potential buyers a comprehensive view of the property.
? Post-processing: Photographers use editing software to enhance and
retouch images after taking the photos. The process includes adjusting contrast and colours and removing any imperfections.

According to the 2022 NAR report, 51% of buyers found the home they purchased online, while 84% of buyers looked at photos of the properties before deciding. Other statistics also show that 32% of homes with high-quality photographs sell faster than those without. These statistics offer a good reason sellers should invest in professional photography to sell more.

Types Of Professional Real Estate Photography
Not every photograph will sell a home. Also, while some reports suggest that using many photos (at least 20) can sell a home faster, sometimes how you take them and the equipment you use matter a lot.

Here are four primary types of real estate photography and how they impact the sale:

1. Drone Photography
Drone photography offers unparalleled aerial views that other methods cannot match. It captures the entire property and its surroundings, providing buyers with invaluable context of its lot size, landscaping, and nearby landmarks. Drone photography is ideal for expansive homes, waterfront properties, or those in picturesque settings.

2. 3D Virtual Tours
3D virtual tours offer an interactive experience, allowing potential buyers to explore properties in the comfort of their homes. They use advanced cameras and software replicating the property's layout, allowing viewers to inspect rooms for finer details. The technology suits out-of-town buyers or those with busy schedules as it reduces in-person visits, streamlining the sales process.

3. Floor Plans
Unlike photographs that provide aesthetics, floor plans give essential spatial understanding, allowing buyers to visualize the flow of the home, room dimensions, and relationship between spaces. Integrating professionally drawn floor plans with property listings appeals to detail-oriented buyers, helping them make informed decisions.

4. Virtual Staging
Showcasing empty homes fails to convey their full potential, leaving potential buyers struggling to visualize if their stuff will fit in the space. Virtual staging solves the puzzle by digitally adding furniture, decor, and accents to photographs. This helps buyers to connect with the property, even from their homes, leading to faster decision-making.

Benefits Of Professional Real Estate Photography
A professional photograph is worth thousands of dollars when striking a real estate deal. So, if you have not included photos in your real estate listings, here are four primary reasons to invest in professional real estate photography.

1. It Enhances Online Visibility and Engagement
The digital marketplace is highly competitive, and standing out requires including professional media that significantly impacts viewers. For instance, vibrant, high-resolution images increase traffic to property listings, increasing click-through rates and exposure. More views also mean more potential buyers and the likelihood of getting more offers.

2. It Highlights Key Home Features
Professional photographers highlight the property's unique features: a modern kitchen and countertops, a serene patio, or intricate architectural details. They also use advanced lighting, angles, and composition to showcase the home's characteristics that appeal to most buyers. This targeted approach ensures the listing reaches as many potential buyers as possible, minimizing its days on the market.

3. It Builds Trust and Credibility
A polished listing reflects professionalism and dedication, fostering trust among would-be buyers and renters. It also shows that the seller values the property, especially if the photos indicate no sign of structural or design issues. The attention to detail appeals to more serious buyers and positions the property at a competitive price, justifying a higher asking price.

4. It Creates an Emotional Connection
Home buying is an emotional journey; compelling images can evoke comfort, luxury, and excitement. Professional photography helps buyers envision living in the house, bridging the gap between interest and commitment. Emotional connection can also lead to faster decisions and more substantial offers.

The Bottom Line: Tips For Taking Professional Real Estate Photos
Professional photography is an invaluable element of real estate marketing with tangible and emotional values. The visual representation of your property can make or break the sale.

Therefore, to get the most out of real estate photography, remember the following tips:
? Invest in high-quality equipment such as high-resolution cameras, wide-angle lenses, and other essential tools.
? Leverage natural lighting to enhance the warmth and depth of the rooms.
? Declutter and depersonalize the property to appeal to more buyers. Focus on the property's functionality and add subtle touches like neutral décor and fresh plants.
? Use strategic angles to emphasize space and symmetry.
Pileggi Real Estate Team - eXp Realty
Tom Pileggi, Broker
P.O. Box 1665
Holland Landing, ON L9N 1P2
416-917-6566

Information is provided exclusively for consumers’ personal, non-commercial use and may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing. Data is deemed reliable, but is not guaranteed accurate by the MLS®. Copyright 2025 Last Updated February 12, 2025
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